Coca-Cola Sets its Sights On the Fake Milk Business (Fairlife) (Health)
NO THANKS Coca-Cola. We are not buying it!
Coca-Cola Sets its Sights On the Fake Milk Business
As if marketing soda to children and expanding the waistlines of an entire planet wasn’t enough, the Coca-Cola company’s new endeavor is nothing more than a slap in the face to healthy beverages: they’re now manufacturing fake milk.
Coca-Cola claims that their new “milk,” known as “Fairlife,” has more protein, more calcium, and half the sugar. It is also advertised as more “sustainable,” from “more humane” farms. And, for all these supposed benefits, it’s twice the price.
Unfortunately for Coca-Cola, looking just below the surface of these claims, the “benefits” of Fairlife aren’t benefits at all.
The way that Fairlife is able to boast more protein and calcium, and less sugar, than other milk is through its processing method of isolation. This “milk” has had its protein, lactose, water, butterfat and vitamin and mineral content separated. Each portion is then tweaked by a process which includes “proprietary secrets” and is largely undisclosed, before the milk is reconstituted.
Also, Fairlife is pasteurized at super-high temperatures. These types of pasteurization processes almost certainly destroy existing nutrients, and may also create harmful compounds in the resulting product.
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